Wednesday, April 17, 2013

Book Reviews And Why They Matter

One of the things authors treasure most is the reviews. They can be good or they can be bad, but they are important either way. They matter when it comes to whether or not you are successful, because word-of-mouth advertising is just as important in the writing business as it is in most others. FOr example, when someone tells you they loved a certain movie - if you trust their judgement - then it might make you curious at the very least. And if you're more curious then you might be more likely to pick up and watch that movie.

This works with books, too; if your best friend just read a book and is raving about how awesome it is, you generally have a much greater chance of picking it up yourself, especially if you would never have heard of it otherwise. I myself have recommended books to people knowing that it wasn't their preferred genre, simply because I so loved the book, and have had people pick up (and love) books I loved just because I fangirled so hard.

For independent authors like me, this is especially important because we depend on word-of-mouth to help us advertise ourselves and our work. We don't have a publishing company working for us, and we don't have an agent working to help sell our books. Other than the obvious benefits garnered from simple networking and making friendships, many of us are quite literally on our own when it comes to marketing - and since we're writers and not marketers, this often leads to problems.

This means that getting people to read and publicly review our work as much and as often as possible can make or break our dreams as writers:
  • It's why we tell everyone we know when there's a new review.
  • It's why we want that review posted everywhere it can possibly be posted.
  • It's why they mean so very much to us that we often give our books away in exchange for a coveted review.

So if you're reading, please review - and don't let it become A THING in your mind. A review can be something simple; it is, after all, just your own expression of thoughts and feelings on a book you've read. It can be as easy as thinking of and answering just a few questions ...

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